the tree pledge

Designed a site and identity for a brand new non-profit promoting the concept of getting people to pledge to plant a tree as a way to improve the environment, their communities, and fight against climate change.


The client was seeking a modern website with engaging imagery that drove visitors to participate in the tree pledge and donate. We sought to get visitors to sign up for updates to encourage them to learn about the mission and create an ongoing dialogue. We also wanted to inspire visitors to think about the importance of trees through pictures and language.


I created a series of illustrations to help develop the identity of the organization.


A group the took the pledge and worked to plant trees in a community in the Los Angeles area came to me to create these ads to get people to participate in the planting and to raise awareness that the event was happening.